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What to include in our competitor analysis?
- Colin_Al 5y agoWe have started a business for 3 months now, called Spy Newsletter We monitor your competitor company and send you a monthly newsletter including data about what they've done last month. We sell a one time research as well. Currently the one time version sells way more than the monthly subscription. The feedback we got from our customers is that because we get 80% of what we want in just one report and there's no need to make a monthly commitment. Although there are high value data in the monthly version. Our research includes: company strategy (each month we go after a specific aspect of the company), key person thinking framework (each month a new influential person), revenue numbers, employee numbers and org chart, social media analysis, website analytics, funding, investments, valuation, ... My question is: What is one thing for you, as a founder/CEO/investor, that if we include in our research, you'd definitely subscribe to our monthly competitor analysis? If you're a founder or CEO, it'd be much appreciated to give me some insight.