I'm surprised that the author made zero effort to find out more from the people who are using lead gen sites to generate trade jobs - the locksmiths who are doi

I'm surprised that the author made zero effort to find out more from the people who are using lead gen sites to generate trade jobs - the locksmiths who are doing the actual hoodwinking. It seems that they are a critical part of the problem, i.e. if they were honest and quality tradespeople, then the fact that a lead gen site connected them to consumers really wouldn't be much of a problem at all.