Your concern is actually (partially) adressed: > If you’re adding campaign URLs to offline materials – like posters or leaflets – and don’t want to feature a l

Your concern is actually (partially) adressed: > If you’re adding campaign URLs to offline materials – like posters or leaflets – and don’t want to feature a long web link, I’ve got good news for you too. GDS provides the option to you to request a shortened version of a full GOV.UK URL. I'm disappointed that they mentioned Google Analytics. People willingly using Twitter (or Instagram) is a thing, involuntary Google tracking is another.