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> BMW will sell your on, not you. It does not matter who sells the car. What matters is whether: (the price of used car with heated seats that must be paid fo
by rsj_hn 5y ago
> BMW will sell your on, not you.
It does not matter who sells the car. What matters is whether:
(the price of used car with heated seats that must be paid for) - (the money already made from renting out heated seats) > (price of a used car with heated seats that are free)
The identity of the seller does not alter this equation at all, nor can it flip a loss to a gain.
- hef19898 5y agoThe seats are in, as a leased car it never belonged to you, but rather BMW. Now, it is up to BMW how they price the seats for you. And how they price them when selling the car of after you returned upon leasing end.
- rsj_hn 5y agoYes, that is true for any seller. But they must find a buyer. E.g. sell those seats at market prices to some willing buyer who has a choice of buying a cheaper BMW with no heated seats or a more expensive BMW with heated seats that do not require a subscription or even another luxury car with a different heated seat pricing model. This is a crowded market. And BMW will sell the car at the market clearing price or it will hang onto excess inventory, so it matters very much whether the value obtained from heated seats without a subscription is greater or less than the price of the subcription over the useful life of the car, regardless of how long a particular owner holds the asset. That will affect the selling price of the car regardless of whether BMW or someone else is selling the car.