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I appreciate the core message, but it's quite disappointing to see a government message exclusively talking about how Google Analytics (coupled with Twitter/FB
by 3np 5y ago
I appreciate the core message, but it's quite disappointing to see a government message exclusively talking about how Google Analytics (coupled with Twitter/FB Analytics) is the one solution. Especially as they problematize user privacy.
Given that this is a mainly message for those communicating on behalf of gov.uk, I think the best they could do is host a URL shortener for use by government communicators. It's also good advice for businesses.
- zinekeller 5y agoYour concern is actually (partially) adressed: > If you’re adding campaign URLs to offline materials – like posters or leaflets – and don’t want to feature a long web link, I’ve got good news for you too. GDS provides the option to you to request a shortened version of a full GOV.UK URL. I'm disappointed that they mentioned Google Analytics. People willingly using Twitter (or Instagram) is a thing, involuntary Google tracking is another.
- cabbagehead 5y agoWhen the org pays for Google Analytics, Google does not share the tracking data with the rest of its business, so users' privacy is not harmed. GDS and many other UK government orgs do pay, for this reason.