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Aren't sales a better metric for determining marketing effectiveness? (vs. Eric Sink's personal opinion) The EEE is targeted mainly to consumers in Taiwan and
by menloparkbum 18y ago
Aren't sales a better metric for determining marketing effectiveness? (vs. Eric Sink's personal opinion)
The EEE is targeted mainly to consumers in Taiwan and the rest of Asia, where it has consistently sold out since it was introduced. It even sells out at the Taiwanese computer store in SF where I buy my ethernet cables.
- netcan 18y agoNot necessarily. You have to compare sales to something. He's comparing (I assume) to what he thinks they could have been.
- mtts 18y agoIn France they give the thing away with mobile phone subscriptions. What they do is build dazzling displays for it in mobile phone stores, positioning it as the lastest in cool gadgetry. And I must admit it really looks slick, in a "I didn't know there was a new iPod that's kind of like a notebook computer" kind of way, which I guess is exactly what they're aiming for.