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Further down it quotes ... > “If your behavior doesn’t change, the algorithm will keep assigning you in that same cohort, so some users will have a persistent
by EMM_386 5y ago
Further down it quotes ...
> “If your behavior doesn’t change, the algorithm will keep assigning you in that same cohort, so some users will have a persistent FLoC ID associated with them — or could."
When combined with other information that is already being used (such as canvas fingerprinting and other techniques), this looks like it can help narrow it down even further.
> “We can use that as another signal to create a stable identifier for them.”
- 3np 5y agoArguably for advertisers it’s a benefit - if your behavior changes to that extent, likely you’d be better targeted by different ads.
- twobitshifter 5y agoRight and floc was made for advertisers. They’re the customers here.