I see your point but I think you have to factor in: 1) The driver's time. If I can read on my way to work, that's a win. Price effectively reduced. 2) Time sa

I see your point but I think you have to factor in: 1) The driver's time. If I can read on my way to work, that's a win. Price effectively reduced. 2) Time saved not getting an oil change, new tires, other maintenance, etc. Price drops a bit more. 3) I don't have to buy a "family sized" car that's only fully utilized a small percentage of the time. That over-pay / under-realized has a cost associated with it. Instead, I simply hail what I need when I need it. 4) Along the same lines as #1, family QT increases when I use a family vehicle. 5) When I'm able to rightly size my vehicle, there are eco savings as well. 6) Or perhaps I'm too old to drive and owning a car doesn't make sense either. If someone else has to shuttle me around, their time is a cost. Again. I agree. Companies profit from some products and markets more than others. That said, these vehicles and biz models are not the past and can - and will? - change the future.