"Scientists can't explain mechanism behind neurological representational drift" allows for individuals that understand the terminology to skip reading the artic

"Scientists can't explain mechanism behind neurological representational drift" allows for individuals that understand the terminology to skip reading the article. That's not a good headline, i'm not a journalist -- but the concept of withholding information crucial to the story while using hyperbole in a generic enough way to still be factually accurate to attract both experts and laymen alike to read an article (and more importantly to generate ad-revenue, who cares about readership!?) is the definition of clickbait. Here's my own rule of thumb : If I have to read an article to understand the broad premise, the headline failed it's job journalistically; even if it gets all the hits and ad revenue in the world.