4 ms·
I love this, but do we really think that Apple also isn't using engagement with your phone as an internal success metric? If people use apps less often, they ar
by deanclatworthy 5y ago
I love this, but do we really think that Apple also isn't using engagement with your phone as an internal success metric? If people use apps less often, they are probably using less apps. If people use less apps, Apple's revenue drops.
Unlike Apple's attack on privacy which makes them a differentiator in the marketplace, only at the expense of others, I don't see what's in it for Apple to do this?
- dannyw 5y agoApple still primarily makes money from hardware sales. They'd rather get you working out, buy an airpod pro, and subscribe to fitness+ than spend time on Facebook.
- londons_explore 5y agoTrue, but there are still people who don't use their phone much, and therefore don't really mind if they have a 5 year old iPhone. Apple intentionally making that group of users bigger could be very bad for revenue
- deanclatworthy 5y agoApple made 72.3B revenue from app sales in 2020. This is not an insignificant amount of money, regardless of where it stands next to their hardware sales. Furthemore, if people are using smartphones less maybe they'll realise they don't need an expensive smartphone to check whatsapp...
- alwillis 5y agoApple did announce ScreenTime API, which enables developers to do some of the things mentioned in the article. Plus Apple’s revenue isn’t based on app engagement; it’s hardware and services primarily. Using some apps less doesn’t impact the big picture of subscriptions (Music, iCloud+, News*, etc.) or hardware purchases like a new iPhone, AirPods, etc.
- tlholaday 5y ago> If people use apps less often, they are probably using less apps. They’re probably using more apps from more authors, each app being built to do one thing well.