4 ms·

They have already spent many marketing dollars on "App Store". They are probably just hesitant to write that off.

• ignifero 15y ago
  they did the same for apple TV, i dont see it as a big deal.
  • amalcon 15y ago
    Oh yes, I'm sure they will if push comes to shove. It only makes sense (from a business perspective) to try to avoid that write-off, at least while the costs are low.
  • GHFigs 15y ago
    They changed iTV to AppleTV before the product launched, not after three years.