(using throwaway account for this because I'm disclosing details of my current startup) Background as software developer, currently sole founder of another sta

(using throwaway account for this because I'm disclosing details of my current startup) Background as software developer, currently sole founder of another startup which is cashflow positive (monthly revenue in thousands) but doesn't look like it will scale easily, hence looking at starting a new startup. Have an idea for a startup operating in the advertising space, essentially taking a product that's available to entreprise companies (and typically sold with consultancy as an add-on) and making it available as "self-serve" to small & medium size businesses.