There is a culture, that has remained in place since the time when Apple was about to go bankrupt, to try to keep every penny possible. This corporate culture l

There is a culture, that has remained in place since the time when Apple was about to go bankrupt, to try to keep every penny possible. This corporate culture literally saved the company from its death (remember the Bill Gates Borg appearance on the giant screen in ‘97?) but it’s becoming a bit much now. Apple should have been pulling every trick in the book to help this young female entrepreneur build a digital platform — she’s exactly the sort of person we need in a leadership role in that industry. Instead, they’re killing her business — what? This goes beyond “the rules” ... It’s time for their culture to evolve.