4 ms·Just shows how bad the branding of Wise is. Every mention of Wise I see seems to refer to the old name.by tdeck 5y agoJust shows how bad the branding of Wise is. Every mention of Wise I see seems to refer to the old name.ecesena 5y agoIMO they dropped the most important thing from the old name. Meaning that transfer.com would have been more clear that wise.com. But who am I to talk about branding.codegeek 5y agoHaha yea. I don't get the point except that it is a shorter name.