I know a number of non-developers who have had an idea, pulled together a team with no funding and built pretty impressive products, which they've then used to

I know a number of non-developers who have had an idea, pulled together a team with no funding and built pretty impressive products, which they've then used to raise funding. The reason they pull this off is because they don't expect 50% just for having an idea. That's ridiculous. If you're not a developer, you better figure out what else you're providing and what you'll be doing so everyone feels like you're justifying your cut. There are tons of other things to do, like raising capital, finding free office space, getting content, public relations, finding more team resources, etc. Most will rely on connections -- if you have no connections and you can't code, well, then it's going to be more difficult. Better hope you have a lot of charisma :) (I'm a developer and I end up advising a lot of aspiring entrepreneurs)