Net-zero amongst companies is often a matter of paying a tax on what you still emit or shifting the accounting of emissions to not fully measure the entirety of

Net-zero amongst companies is often a matter of paying a tax on what you still emit or shifting the accounting of emissions to not fully measure the entirety of your emissions (or to offload that onto other parts of society). It's fine to encourage companies to try and do things like that, but it's also important to keep that congratulatory tone in check when it comes to a world that still incentivizes profits singularly and doesn't necessarily put the price of ecologic externalities that they might deserve. Net-zero sounds perhaps cool but there should be some important education done for everybody to understand that it's far from Gross-zero (or near zero), which would be much closer to what we actually need to avoid some pretty cataclysmic collapses sooner than most people realize.