4 ms·

Have you considered taking out ads in popular research magazines? Everybody reads Nature, and I'm sure a well written ad would do wonders for you guys. Love the

• jayzee 15y ago
  Thanks! We did bring out an ad in Nature a few months ago but the response was underwhelming. The thing with marketing for a startup, we have painfully discovered, is to try non-traditional approaches. Basically something that the other big companies with tons of money are not doing because they are either afraid of looking silly or would think that it would not work... Doing the expected thing doesn't work because it gets priced up to the point that it does not make financial sense. For example, at a recent conference we had a very simple booth. Other large established companies had these giant booths that needed cranes with espresso machines and what not. The only thing we did was put out a scrabble board and gave out a Quartzy t-shirt every hour or so to the one with the largest score in that hour. We had a line of people waiting to play the game. So silly stuff like scrabble leader-board got people's attention. btw, scrabble because Quartzy is the highest scoring opening word in Scrabble!
• kayhi 15y ago
  Just as another data point we also tried magazine ads in a couple of different journals with lower than expected results. The experience also really made me appreciate the statistics in the online world. Conferences have been decent, but good old word of mouth is where we are seeing our biggest success. The trick (for me at least) is being able to plant enough seeds to get the word going.