Most traditional gyms also have very high up front costs and extremely low unit costs, so the benefit from scale. You could go every day and they're still not r

Most traditional gyms also have very high up front costs and extremely low unit costs, so the benefit from scale. You could go every day and they're still not really losing money on you (I don't think you can do $50 of wesr and tear every month). Of course there's a limit to how many daily active users one gym can service and it's better for them if they have lots of paying, inactive users. But at no point does a user's activity cost the gym money.