Organic search. It might seem counter-intuitive, but think about how you reach customers and then tailor a product to them. Creating a product or service and t

Organic search. It might seem counter-intuitive, but think about how you reach customers and then tailor a product to them. Creating a product or service and then wondering how to market it is a problem. Ask yourself why you created the product? If it is because you thought it was personally interesting, that's fine. However thinking about the consumer, the problems he faces and how he searches for solutions avoids this problem.