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There are only five growth strategies that exist, and your product only fits one. Press isn't a growth strategy, and neither is word of mouth The five growth s

There are only five growth strategies that exist, and your product only fits one. Press isn't a growth strategy, and neither is word of mouth The five growth strategies are high-touch sales, paid advertising, intrinsic virality, intrinsic influencer incentives (Twitch!), and platform hacks. Emmett forgot to include hot tubs ;) I think that last one "platform hacks" may be the most crucial now. Even more so than influencer monetization. If you study TikTok user growth it wasn't just mobile video content creation tools and algortihmic ML assisted curation. It represents a foundational change in the way we transmit ideas via memes. A visual language that crosses cultural boundaries easily. There is no analogue to the TikTok video "remix" found on any other platform.

deadite 5y ago
Did they end up banning the bikini clad girls with cameras on their cleavages, or is twitch still in competition with onlyfans?
- baal80spam 5y ago
  This is a separate category now: https://static-cdn.jtvnw.net/ttv-boxart/Pools,%20Hot%20Tubs,%20and%20Beaches-144x192.jpg https://static-cdn.jtvnw.net/ttv-boxart/Pools,%20Hot%20Tubs,...
  - MauranKilom 5y ago
    "Separate" as in "just another kind of content on the platform". It's not exactly segregated (like, say, imgur did).
    - runevault 5y ago
      Except it IS segregated from an advertiser PoV (aka companies that don't want to attach their ads to that sort of content can opt out of it when setting up their ad campaigns).
    - 1_player 5y ago
      I installed Twitch on a just unboxed NVIDIA Shield TV, not yet logged in, the first recommended stream was a lady in very revealing bikini doing "ear licking ASMR". The second one was another in generous and prominent cleavage, just chatting with her thousand of viewers. It's not exactly segregated, nor separate, but actively promoted.
- syshum 5y ago
  I dont think they are in competition, clearly Twitch is a Feeder Platform for onlyfans. Amazon should just buy OF Ironically I have been seeing a lot of ads for OF where it looks like they are trying to portray them selves SFW platform...
  - theshrike79 5y ago
    There are a few SFW creators on OF, but they are a clear minority.
    - syshum 5y ago
      SFW and NSFW content is like oil and water, they naturally want to be separate from each other. When it comes to monetization, I am not aware of any platform, service or business that has been successful at both at the same time under the same brand. I doubt OF will be the platform to change this (or Twitch for that matter, as they rub the line between SFW and NSFW it is clear the majority of their advertisers are seeking them to be a SFW platform. )
- andrewzah 5y ago
  Twitch will never ban one of their huge sources of revenue.
  - meheleventyone 5y ago
    Is it a huge source of revenue? The category never seems like it gets above 20k concurrent and that’s mostly for a couple of streamers. Right now it’s the 55th most popular category with 4.4K concurrent viewers which is two orders of magnitude less than the most popular category.
    - cdirkx 5y ago
      That is if you equate viewership with revenue, but most Twitch streamers I have heard talking about this is that the income from advertisements (scales with viewership) is lower than income from subscribers/donations (also scales with viewership, but more so with willingness to donate).
      - meheleventyone 5y ago
        Right but we don't have access to conversion rate by category to compare. And it'd have to convert ludicrously well and the other categories ludicrously badly for it to get anywhere near being relevant to Twitch's revenue. Personally I'd suspect the advertising revenue for the Top 10 streaming categories (over a million concurrent viewers right now) to far outstrip the sub revenue from the Hot Tub category (4.5k viewers) all by itself.
  - moogly 5y ago
    DrDisrespect?
    - 1_player 5y ago
      Doc had a multi million $ contract with Twitch, while I bet these bathtub streamers don't, so they're cheaper, and get even more money in donation from very lonely viewers.
pronlover723 5y ago
I really know almost nothing about TikTok. The videos I've seen are all people lip syncing to existing famous songs or movie dialog. If that is TikTok, then (a) their piggy backing off existing popular media and (b) it doesn't require much talent to post a semi-completing video. Not saying there aren't talented TikTok-ers, more saying it's that if TikTok is mostly lip-syncing/acting over existing songs and movie dialog clips then TikTok is similar to coloring books. You start with something that's already a (good?) template.
- an_opabinia 5y ago
  Music they don’t even license.
  - changoplatanero 5y ago
    I thought they did license it
    - denimnerd42 5y ago
      they do now but not initially
- denimnerd42 5y ago
  that's only a part of tiktok. tiktok is really good for finding interesting things about almost any hobby or activity. home reno, biking, weightlifting are what pop on my feed and most of the content is pretty damn good.
  - amatecha 5y ago
    That was how I felt about Instagram... I used to be able to search the hashtags about topics I'm interested in and see tons of legit, awesome real content. It has gradually devolved to basically spam and an "algorithmic" feed that jams ads and unwanted crap at me. I can't tolerate that unfortunately. Haven't used it in a couple years now.
krick 5y ago
Did he? I don't think he forgot anything: hot tubs are "intrinsic virality". And your comment is a proof.
tomnipotent 5y ago
Word of mouth is intrinsic virality, which is exactly how the early Twitch platform grew before it pivoted to streaming video.
mdorazio 5y ago
TikTok growth early on came from massive Chinese backing allowing it to acquire a series of other platforms (most notably Musical.ly) and fold their users into TikTok. The platform content creation and curation tools certainly helped, but don't fool yourself into thinking it was purely organic growth.

deadite 5y ago

Did they end up banning the bikini clad girls with cameras on their cleavages, or is twitch still in competition with onlyfans?

baal80spam 5y ago
This is a separate category now: https://static-cdn.jtvnw.net/ttv-boxart/Pools,%20Hot%20Tubs,%20and%20Beaches-144x192.jpg https://static-cdn.jtvnw.net/ttv-boxart/Pools,%20Hot%20Tubs,...
- MauranKilom 5y ago
  "Separate" as in "just another kind of content on the platform". It's not exactly segregated (like, say, imgur did).
  - runevault 5y ago
    Except it IS segregated from an advertiser PoV (aka companies that don't want to attach their ads to that sort of content can opt out of it when setting up their ad campaigns).
  - 1_player 5y ago
    I installed Twitch on a just unboxed NVIDIA Shield TV, not yet logged in, the first recommended stream was a lady in very revealing bikini doing "ear licking ASMR". The second one was another in generous and prominent cleavage, just chatting with her thousand of viewers. It's not exactly segregated, nor separate, but actively promoted.
syshum 5y ago
I dont think they are in competition, clearly Twitch is a Feeder Platform for onlyfans. Amazon should just buy OF Ironically I have been seeing a lot of ads for OF where it looks like they are trying to portray them selves SFW platform...
- theshrike79 5y ago
  There are a few SFW creators on OF, but they are a clear minority.
  - syshum 5y ago
    SFW and NSFW content is like oil and water, they naturally want to be separate from each other. When it comes to monetization, I am not aware of any platform, service or business that has been successful at both at the same time under the same brand. I doubt OF will be the platform to change this (or Twitch for that matter, as they rub the line between SFW and NSFW it is clear the majority of their advertisers are seeking them to be a SFW platform. )
andrewzah 5y ago
Twitch will never ban one of their huge sources of revenue.
- meheleventyone 5y ago
  Is it a huge source of revenue? The category never seems like it gets above 20k concurrent and that’s mostly for a couple of streamers. Right now it’s the 55th most popular category with 4.4K concurrent viewers which is two orders of magnitude less than the most popular category.
  - cdirkx 5y ago
    That is if you equate viewership with revenue, but most Twitch streamers I have heard talking about this is that the income from advertisements (scales with viewership) is lower than income from subscribers/donations (also scales with viewership, but more so with willingness to donate).
    - meheleventyone 5y ago
      Right but we don't have access to conversion rate by category to compare. And it'd have to convert ludicrously well and the other categories ludicrously badly for it to get anywhere near being relevant to Twitch's revenue. Personally I'd suspect the advertising revenue for the Top 10 streaming categories (over a million concurrent viewers right now) to far outstrip the sub revenue from the Hot Tub category (4.5k viewers) all by itself.
- moogly 5y ago
  DrDisrespect?
  - 1_player 5y ago
    Doc had a multi million $ contract with Twitch, while I bet these bathtub streamers don't, so they're cheaper, and get even more money in donation from very lonely viewers.

pronlover723 5y ago

I really know almost nothing about TikTok. The videos I've seen are all people lip syncing to existing famous songs or movie dialog. If that is TikTok, then (a) their piggy backing off existing popular media and (b) it doesn't require much talent to post a semi-completing video. Not saying there aren't talented TikTok-ers, more saying it's that if TikTok is mostly lip-syncing/acting over existing songs and movie dialog clips then TikTok is similar to coloring books. You start with something that's already a (good?) template.

an_opabinia 5y ago
Music they don’t even license.
- changoplatanero 5y ago
  I thought they did license it
  - denimnerd42 5y ago
    they do now but not initially
denimnerd42 5y ago
that's only a part of tiktok. tiktok is really good for finding interesting things about almost any hobby or activity. home reno, biking, weightlifting are what pop on my feed and most of the content is pretty damn good.
- amatecha 5y ago
  That was how I felt about Instagram... I used to be able to search the hashtags about topics I'm interested in and see tons of legit, awesome real content. It has gradually devolved to basically spam and an "algorithmic" feed that jams ads and unwanted crap at me. I can't tolerate that unfortunately. Haven't used it in a couple years now.

krick 5y ago

Did he? I don't think he forgot anything: hot tubs are "intrinsic virality". And your comment is a proof.

tomnipotent 5y ago

Word of mouth is intrinsic virality, which is exactly how the early Twitch platform grew before it pivoted to streaming video.

mdorazio 5y ago

TikTok growth early on came from massive Chinese backing allowing it to acquire a series of other platforms (most notably Musical.ly) and fold their users into TikTok. The platform content creation and curation tools certainly helped, but don't fool yourself into thinking it was purely organic growth.