> Google added flights, but Booking Holdings (aka Priceline) continued to grow each year OTAs keep growing, because travel in general keeps growing. But Google

> Google added flights, but Booking Holdings (aka Priceline) continued to grow each year OTAs keep growing, because travel in general keeps growing. But Google takes more and more space there. Right now the "book now" button on Google hotel page takes you to selection of OTAs. But one day it can take you to Google's room selection page and eventually to Google's checkout page - the actual booking can still be done with some external party and they'll handle the customer service etc., but your money will go to Google first.