Right now I'm working on a startup called Get On Social, which addresses exactly the market you've identified. The premise is simple - reducing updates on Faceb

Right now I'm working on a startup called Get On Social, which addresses exactly the market you've identified. The premise is simple - reducing updates on Facebook Pages, Twitter, and LinkedIn down to the simplest means possible - a single daily email which prompts a business owner for updates with their business, at a reasonable price of $10/mo. This is a steal in comparison to the hundreds of dollars a month some small biz's are shelling out to "social media consulting agencies" which essentially act as a proxy for their business's message. We're pretty limited in our features right now, but we've already gotten awesome reviews from the demographic you've mentioned, non-tech self employed who understand that there is a need to keep a good presence online but don't have the time nor desire to learn a new UI's, remember to log into multiple accounts per day, and determine what and how to post. Some difficulties we've encountered are: 1. The amount of support that goes into something as simple as signing up for a web-app 2. Many business owners still don't trust using a credit card online and 3. Require a face-to-face meeting before they make any decisions on something It is definitely an undeserved market, but also one that requires more offline networking, development, and explanation - not just A/B testing a landing page and getting good links on popular tech blogs. Link: http://www.getonsocial.com http://www.getonsocial.com