Bringing bookings in to google maps has been a huge challenge for hospitality. This is flowing through to search as well. I recall someone from the industry doi

Bringing bookings in to google maps has been a huge challenge for hospitality. This is flowing through to search as well. I recall someone from the industry doing a great breakdown of changes to the maps UI over time, and tying it to bookings & ad revenue, but can't find it offhand. This article can probably get you started https://www.forbes.com/sites/suzannerowankelleher/2019/06/30/google-and-amazons-disruption-of-the-online-travel-industry-is-looking-inevitable/ https://www.forbes.com/sites/suzannerowankelleher/2019/06/30...