I’ve built two multi-billion dollar consumer retail companies where we didn’t focus on SEO nor was organic or even SEM traffic a significant source of new custo

I’ve built two multi-billion dollar consumer retail companies where we didn’t focus on SEO nor was organic or even SEM traffic a significant source of new customers. If you want to dump your money into SEO/SEM go for it but that’s not how the retail startups are spending their money.