I keep thinking about the ultra fickle and fleeting nature of fame on platforms like this. The phrase "one trick pony" comes to mind. There's nothing wrong wi

I keep thinking about the ultra fickle and fleeting nature of fame on platforms like this. The phrase "one trick pony" comes to mind. There's nothing wrong with that, but it seems like most of the creators I see are just turning that 1 trick into as many videos as they can. Which again is just fine. The problem is that once people have seen your cool thing a few times it starts to get old unless it's something that can maintain interest over the long term. The hydraulic press channel is a good example. At first they just smashed stuff with the press. It was new and exciting, and different. You never saw them, and all the videos had a very simple format. As they progressed, the format had to shift to maintain people's interest because we've all seen a hundred things crushed in a hydraulic press. They started doing a bunch of different experiments and things, and the current hydraulic press channel, and their beyond the press channel is much more involved. That shift to regular videos and monetization requires a lot of dedication, while the early videos were probably mostly for fun, and done to share that fun with others. At the end of the day, people are having to ask themselves tough questions about what people will watch. Often, the answer will be disappointing without significant effort, a fresh new idea, or a lot of... talent.