>Umami flavor may be enhanced by loud background noises. It’s perhaps why tomato juice constitutes 27% of all drink orders on airplanes; people crave the umami-

>Umami flavor may be enhanced by loud background noises. It’s perhaps why tomato juice constitutes 27% of all drink orders on airplanes; people crave the umami-rich beverage on flights despite not drinking it elsewhere. Friends in the airline industry confirm that people order disproportionately more tomato juice and "spicy tomato juice" than other beverages in the air. I wonder if this trend holds on all planes, or if it's actually more significant on planes with more jet-engine soundbleed. Distant aside: Maybe wine bottles will start printing which soundscapes a wine pairs best with?