"Why don't you do something that works for over 40 million people all over the US" is a very far cry from "why don't you build your own power plant, datacenter,

"Why don't you do something that works for over 40 million people all over the US" is a very far cry from "why don't you build your own power plant, datacenter, and networking infrastructure." It's a far better argument than DDG which - if my usage is anything to go by - is just a frontend for Google with convenient shortcuts to specialized searches like Github. If you live in an apartment, you live in a multi-family building built by a developer with a lot more money than a single family can spend. They're exactly the ones who can afford alternatives, like paying the city to tear up roads and lay down a pipe to municipal water. The point is that a well supports a tiny number of people compared to a municipal water system, but it's a real alternative. In the search engine space, DDG is just token opposition and there is no one analogous to a property developer that can afford a competitor to municipal water so it's Google or nothing.