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For non-major-languages subtitles, they use (mostly) machine translation. For major languages, they use people.

• interestica 5y ago
  Which is weird because it seems like the perfect use of crowd sourced knowledge. You could probably get translations just by offering free subscriptions. I think you'd see a bit of national pride help fuel it too: I'd love to see regional variations/dialects. (For instance, Quebec French). You could even have crowd verification like what Google Translate and Duolingo do.
  • OJFord 5y ago
    Wouldn't it be a mess? 'Reddit translates Netflix'? I see what your saying about 'crowd verification', but how do you filter out 'upvoted for lolz'? There are things you could do of course, I just don't think it's trivial.
  • borroka 5y ago
    Businesses to operate at scale generally require more reliable pipelines. And who is going to check the crowd-sourced translations then? What about a TikTok-like trolling exercise like the one who was done for Trump's rally?