Kind of, but the insurance business depends on the costly events being rare and mostly independent of the customers' choices (e.g., getting sick is the event fo

Kind of, but the insurance business depends on the costly events being rare and mostly independent of the customers' choices (e.g., getting sick is the event for health insurance, getting into a car accident for auto insurance). MoviePass is the opposite. It sells/sold a product that is frequent enough and dependent on customers' choices. The MoviePass product is pitched as way to go to the movies whenever and as often as you want, thus maximizing the frequency of costly events (i.e., paying for theater tickets).