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Insurance works best when it's something that appeals widely (eg: all drivers must carry insurance) but is used rarely (very few drivers will have an accident a
by ascagnel_ 5y ago
Insurance works best when it's something that appeals widely (eg: all drivers must carry insurance) but is used rarely (very few drivers will have an accident at any given time). MoviePass was offering a service with narrow appeal (avid moviegoers) that used the service frequently.