4 ms·
I think their main mistake was antagonizing the big theater chains. They should've had their hand outstretched to the chains, consistently, from the very beginn
by rrrrrrrrrrrryan 5y ago
I think their main mistake was antagonizing the big theater chains. They should've had their hand outstretched to the chains, consistently, from the very beginning.
The (probably smaller) chains that play ball and negotiate selling cheaper tickets to moviepass get rewarded with more foot traffic, the chains that don't play ball get punished in small ways.
By gently and gradually steering traffic away from AMC, they would've put themselves in a much better position for negotiation.
- listenallyall 5y agoHow is buying millions of tickets "antagonizing"? And what intelligent company turns down a 5-million ticket order - at full price! - from a single customer in favor of selling 3 million tickets one-by-one?
- rrrrrrrrrrrryan 5y agoI was referring to the statements they made intentionally taunting AMC. That's not how you get people to come to the negotiating table. AMC absolutely did the right thing: they kept their mouth shut, collected the money, waited for MoviePass to fizzle out, then launched their own (presumably profitable) subscription service.
- listenallyall 5y ago...and watched its stock decline from mid-20s when MP launched to under $5 if I remember correctly. Later it became a WSB meme stock, but that is a different story.