Also reducing frustration. At this point in time its no longer about having the most usage time on a device, it's about quality happy usage time. If your devic

Also reducing frustration. At this point in time its no longer about having the most usage time on a device, it's about quality happy usage time. If your device annoys the daylights out of you, you certainly won't love it. This is doubly true when you think that there is an entire ecosystem here to think about. You can get messages on your computer, ipad, iPhone and Watch. If you want to focus and can't because it takes several minutes to find and mute notifications on every device... that's very frustrating. Oh and then you might not remember to turn them back on and miss something important later. More frustration.