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> The truck’s smaller more approachable size and its base price of $19,995 Ford's website shows $21,500 with destination. Ford just jacked up the destination

> The truck’s smaller more approachable size and its base price of $19,995 Ford's website shows $21,500 with destination. Ford just jacked up the destination charge to $1500 in order to hit that magic "less than $20,000" base price. This is a great move, so I don't want to sound like I'm poo-pooing this. The target audience is largely fleets and small businesses who are in the market for a Transit Connect with a bed. So I'm sure it will sell quite well. I just don't appreciate the misleading headlines when it comes to vehicle pricing. I doubt dealers will stock too many XLs, so most non-fleet buyers will opt for the XLT, which is $4k more expensive before options. Still, $25k for a hybrid pickup is a damn good deal. Specced as I would buy it is $28,300. I also appreciate that Ford went hybrid-by-default. That's a bold move, but probably well informed by their fleet sales.

csharptwdec19 5y ago
Yeah the destination charge games is just a little annoying to me. I'm wonder if it is also there to help avoid losing too much margin in cases of 'Ford Plan' discounts on the upper trims. My main vehicle right now is a WRX, so a 40/33MPG Compact truck is a great Ironic DD for me. I also appreciate that they are -not- locking the Ecoboost behind the XLT trim. I do think it's silly that there's no aluminum wheel option package for the base model though. Same for AWD, but I think that's a little less important for a truck that is FWD. If I had one fear on this, it would be the CVT on the 2.5L engine. The Powershift was a good example of how Ford sometimes ignores warnings of engineers about reliability in the name of hitting a price point. Hopefully they aren't repeating the same mistakes. I guess it depends on the overall design; if it's something like the Toyota HSD, should work great and possibly be better long term than the 8 speed used in the Ecoboost.
- lotsofpulp 5y ago
  Price obfuscation always benefits sellers and disadvantages buyers, and is always just a tool to extract more from buyers. There is never any reason the bottom line price cannot simply be stated. You do not see a breakdown of labor costs, materials costs, waste disposal costs, utilities, etc.
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csharptwdec19 5y ago

Yeah the destination charge games is just a little annoying to me. I'm wonder if it is also there to help avoid losing too much margin in cases of 'Ford Plan' discounts on the upper trims. My main vehicle right now is a WRX, so a 40/33MPG Compact truck is a great Ironic DD for me. I also appreciate that they are -not- locking the Ecoboost behind the XLT trim. I do think it's silly that there's no aluminum wheel option package for the base model though. Same for AWD, but I think that's a little less important for a truck that is FWD. If I had one fear on this, it would be the CVT on the 2.5L engine. The Powershift was a good example of how Ford sometimes ignores warnings of engineers about reliability in the name of hitting a price point. Hopefully they aren't repeating the same mistakes. I guess it depends on the overall design; if it's something like the Toyota HSD, should work great and possibly be better long term than the 8 speed used in the Ecoboost.

lotsofpulp 5y ago
Price obfuscation always benefits sellers and disadvantages buyers, and is always just a tool to extract more from buyers. There is never any reason the bottom line price cannot simply be stated. You do not see a breakdown of labor costs, materials costs, waste disposal costs, utilities, etc.

deleted 5y ago

[deleted]