"How is that different at all from the online distribution systems that the PS3, 360, and Wii already have?" The product that the parent post describes is pric

"How is that different at all from the online distribution systems that the PS3, 360, and Wii already have?" The product that the parent post describes is priced like an impulse buy ($99), has no monthly fee , integrates beautifully with millions of popular devices (Airplay with iTunes, iPads, iPhones, iPods) and Apple would make it as trivial as possible to port games/apps from their already popular platforms to the new TV format... If they indeed keep the pricing as cheap as Apple TV, it could be practically ubiquitous and the network effects for social games and Facetime-like apps would thus be a major competitive edge. I don't think it's hard to imagine Apple disrupting the consoles. Of course, it's more likely that they'll try to stay intensely focused on their two existing platforms for the foreseeable future. Then again, I have a feeling that the merging of Android with Google TV makes the marriage of iOS and Apple TV more likely - they know that the home's "big screen" is a future battleground for these platforms.