No company can be strong in all markets. Apple is entirely focused on the end user while Microsoft is focused on the enterprise market and corporate developpers

No company can be strong in all markets. Apple is entirely focused on the end user while Microsoft is focused on the enterprise market and corporate developpers. Both are very successful in their respective ways. For Microsoft to replicated Apple's success with their ecosystem experience, they would need an entirely new OS built from the ground up for that. Essentialy breaking free of Windows legacy and possibly their partners-driven strategy to have tight control over hardware and software. But past a certain point, the investment and risk would be massive and success uncertain. Microsoft made the call to focus on what they do best wich is enterprise and "productivity" and they're doing really well.