In an alternate universe every app takes on a personality with their own name, and we treat installing apps like hiring people to be part of our personal life's

In an alternate universe every app takes on a personality with their own name, and we treat installing apps like hiring people to be part of our personal life's team. Kind of a cool idea but you'd need to own the entire ecosystem for it to work. Then you could associate actions (looking up a contact) with people (Sam) and ask Sam through voice interface to do the action or something.