I find that funny too. I, as I expect many, prefer authentic experiences but I frequently see products marketed as “authentic” with complete bullshit. So now, I

I find that funny too. I, as I expect many, prefer authentic experiences but I frequently see products marketed as “authentic” with complete bullshit. So now, I pretty much always filter out anything that explicitly uses the word authentic. I feel like there’s a mental arms race between real signals and marketers who early identify and then misuse them. 4HWW seemed to accelerate that.