I think you are confusing privacy and security. Apple does tout absolute privacy: https://appleinsider.com/articles/19/07/04/apples-iphone-privacy-ad-campaign

I think you are confusing privacy and security. Apple does tout absolute privacy: https://appleinsider.com/articles/19/07/04/apples-iphone-privacy-ad-campaign-continues-with-new-billboards https://appleinsider.com/articles/19/07/04/apples-iphone-pri...