That's really because customers are demanding software now. They want auto steer, variable rate application, they want to mark their tile inlets or waterways on

That's really because customers are demanding software now. They want auto steer, variable rate application, they want to mark their tile inlets or waterways on their fields before they upload into the tractor. They want their sprayer or planter to integrate and show them singulation and population or rates right there in the cab. Lots of famers are using iPads along with multiple in cab systems to manage all the technology and record additional data. I've see farmers planting with as many as 4 or 5 screens in their tractors and it's getting to where there's an aftermarket just for mounts to hold more screens and computers. Farmers aren't just accepting that, but they are buying additional systems that require more software all the time because at the end of the day, it's business.