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This was part of my issue with Four Hour Work Week, it externalized costs and seems like a net negative karma wise. I’m a fan of Tim Ferris, bought books, list
by prepend 5y ago
This was part of my issue with Four Hour Work Week, it externalized costs and seems like a net negative karma wise.
I’m a fan of Tim Ferris, bought books, listened to him for years, his material has really helped me.
But 4HWW seemed somehow off for me as it seems to fake it enough that customers stick around and even love the product, but if everyone did it, we would just have superficial stuff and not real.
So I don’t judge people but it’s not for me. And I’m sort of envious of people who can do it without worrying about it all the time like I feel I would.
I’ve never encountered a 4HWW product, other than Ferriss himself, that I liked. It just annoyed me with their anti patterns that work for some customers but not me.
Atheletic Greens is a good example in my mind, although not sure if they actually use 4HWW. I like the idea of a “healthy supplement” but it costs 3x the random green powder at Whole Foods, but it well marketed and forces subscriptions and auto renews. So it takes a hippy idea and weaponizes it for slackers like me. So I’d rather just guy the green stuff from the co-op, but now I’m always hearing athletic greens marketing and wondering if I chose wrong. The hippy stuff doesn’t talk about how awesome they are.
So it’s not a bad thing, people really like it. But it seems like the automation has so much potential to help customers more but instead scoops it up for the owner.
- SQueeeeeL 5y ago"The hippy stuff doesn’t talk about how awesome they are." Yeah, there's a lot of irony to marketing, especially in this space. 'Authentic' products don't need marketing, leaders in a space will seek them out and stock them of their own accord. The purpose of dark patterns is to essentially circumvent this positive feedback loop authentic use produces, forcing passive consumption of a subpar product.
- prepend 5y agoI find that funny too. I, as I expect many, prefer authentic experiences but I frequently see products marketed as “authentic” with complete bullshit. So now, I pretty much always filter out anything that explicitly uses the word authentic. I feel like there’s a mental arms race between real signals and marketers who early identify and then misuse them. 4HWW seemed to accelerate that.