4 ms·
As with the €2bn EU case with similar findings, the fine itself is the least interesting part. Google is clearly willing to spend much more than this for a lot
by dalbasal 5y ago
As with the €2bn EU case with similar findings, the fine itself is the least interesting part. Google is clearly willing to spend much more than this for a lot less to maintain their position in the ad market.
What matters is the changes google has to make as a result. We haven't seen much of a muchness on this front so far. If the trend continues, antitrust (particularly european antitrust) will be more of a pseudo taxation system for monopolies than about trustbusting, regulation or whatnot. If so, I suggest we raise the rates.
- zpeti 5y agoWouldn’t enforcing action be bette than raising rates? The amount of innovation google is stifling with their hand on both sides of the market must be significant at this point, I doubt the online ad market has many new startups in it at this point.
- dalbasal 5y agoYes, that was tongue in cheek. Honestly though, I don't really think its a job for courts. Courts have a role, but they're there to enforce laws, not enact policies.