The "we'll pay you for an interview" stunt was a great marketing gimmick but it actually acted as an intentional trap: if you turned up for the interview and de

The "we'll pay you for an interview" stunt was a great marketing gimmick but it actually acted as an intentional trap: if you turned up for the interview and declined the job, they'd report that you turned down the job offer which may cause you to lose unemployment benefits. In practice it acted as a signing bonus with free publicity, not the "no strings attached interview bonus". You might say this is obvious because TINSTAAFL (or "paid interview" rather than "free lunch") but the target demographic is less likely to be aware of contractual nuances like this.