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My understanding of the press release is that Google is fined for merging its supply-side (AdX) and its demand-side (Doubleclick For Publishers) plateforms into
by WastingMyTime89 5y ago
My understanding of the press release is that Google is fined for merging its supply-side (AdX) and its demand-side (Doubleclick For Publishers) plateforms into Google Ad Manager in a way which heavily advantages AdX users on Doubleclick For Publishers.
As part of the settlement negociation, Google has agreed to improve interoptability with other SSP.