A few questions: - Why does the number of twitter followers matter? Did the employees also see a rise in the number of users who signed up for the product? -

A few questions: - Why does the number of twitter followers matter? Did the employees also see a rise in the number of users who signed up for the product? - A dead giveaway on bought followers is the lack of interaction; Your account has 100k followers but only 5 likes and one reply.. My suggestion would be "Don't do it", but if you already did and went down that way then hire a freelance social-media person for a week, after they leave you can pretend its their fault.