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I don't know much about marketing or SEO, these are merely the uninformed impressions I had when I read your post. Anyone who knows better, please jump in. "Sh
by sixtofour 15y ago
I don't know much about marketing or SEO, these are merely the uninformed impressions I had when I read your post. Anyone who knows better, please jump in.
"She doesn't have the time or the knowledge it takes to promote herself online."
It sounds like her problem is less her web site, and more her lack of time or ability to market her business.
If she can't market her business, then an improved online presence would end up being an ineffective "build it and they will come" project.
A marketing web site is just a tool, and your mother in law should be actively using her tools, not buying them and laying them down.
- DanI-S 15y agoThe 'online presence' referred to includes getting started with marketing, not just creating a web page in isolation - there are tonnes of companies out there who already do that. When you're not making a huge amount per hour, but you need to support yourself, it just isn't possible to spend tremendous amounts of your precious time on learning how to do social media and SEO.