Np - let me just say though that I am not a legal expert, I've only gone through the process before is all and can share my own advice. Trademarks are always a

Np - let me just say though that I am not a legal expert, I've only gone through the process before is all and can share my own advice. Trademarks are always a good idea if you have certain intellectual property that is unique to your service (logo, taglines, ect). Unfortunately, I cannot give you a specific suggestion for your situation. However, I would say that if you expect to take on outside investment in the near future then you can save yourself a lot of headache by just starting as a C corp. If you are going to build your company slowly, bootstrapped, growth all in-house - an LLC is probably your better option.