> ”If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless se

> ”If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” — Antoine de Saint-Exupéry You know, to yearn for a milestone? > “Compare that to a narrative that leads with purpose: ‘we want to do THIS THING, so that’s why we think we should do THIS WORK.’ The message is: ‘focus on finishing THIS THING.’” A thing, which most milestones are, is not a purpose. If this had said customer outcome, and that the flavor of milestone is that the customer is now empowered to achieve that outcome, I’d be on board. For me, this essay fails to connect the aspirational quotes or customer purpose with focusing an effort.