Another common problem I think it that people realise that their product has a potentially huge market but they haven't thought about how they can engage and ra

Another common problem I think it that people realise that their product has a potentially huge market but they haven't thought about how they can engage and raise awareness amongst that market. In other words, identifying a market is not enough - identifying and proving a repeatable way to sell to this market is key. If it costs too much to get attention versus the profit you'll make from a sale, the size of the market is irrelevant.