It's funny you mentioned that, I worked on SFGate experiment for optimizing ads and web performance in 2017. I got it down from 85s load time to 15s load time,

It's funny you mentioned that, I worked on SFGate experiment for optimizing ads and web performance in 2017. I got it down from 85s load time to 15s load time, and Speed Index score from 21,000 to 7,000. Ad revenue went up by 35% too (better UX as well) Then some jackass on business side signed a deal about a auto-play video player on every page and the project was killed https://docs.google.com/presentation/d/12ds0b4nTxzcDy23te0Zmc9UOdx8HWsTf1UECwhxkNdo/edit#slide=id.g249fa45551_0_14 https://docs.google.com/presentation/d/12ds0b4nTxzcDy23te0Zm... It is a bit sad to see where it is now. The potential was there.