They're limiting the number of CPEs per cell to a maximum number of sites, and volume of traffic, such that the service won't degrade to a viasat/hughesnet like

They're limiting the number of CPEs per cell to a maximum number of sites, and volume of traffic, such that the service won't degrade to a viasat/hughesnet like terrible consumer experience. I can't say how I know, but some very experienced and talented network engineers are designing the network topology and oversubscription/contention ratio based out of their Redmond, WA offices.